Greta Van Fleet, a band comprising three brothers and a drummer, hailing from Frankenmuth, Michigan, named after a Frankenmuthian woman, and with a combined age of 21 became rock ‘n’ roll’s hottest commodity before their debut album ‘Anthem of the Peaceful Army’ was even released.
Their Led Zeppelin-esque sound has proven to be as divisive as anything Billy Corgan blurts out with supporters passionately defending them and nay-sayers ridiculing them for their “old-fashioned” sensibilities. Whichever side you fall on, you can’t deny that Greta Van Fleet is the most gripping thing to happen to the rock world since My Chemical Romance broke millions of young hearts almost six years ago.
At a time where bands are either going commercial or settling for being on pop-culture’s back-burner Greta Van Fleet proudly fly their freak-flags high which begs the question: Just how did four kids from a previously unknown town with a sound straight out of yester-year become the most talked about act at last year’s installment of Coachella?
It probably has something to do with the timing of their break-out. We’re at a point where people who were around at the height of guitar-rock’s dominance share the world with generations that have heard of Led Zeppelin and Rush only as faint whispers of a time gone by. Their sound is old enough to attract the ears of older generations and they’re young enough to draw the gaze of the social media generation.
Then there are the people in the middle. The newly fledged adults whose parents were smart enough to pass the glory of their youth on. A generation that largely suffers from nostalgia for a time of acid-fueled parties, peace and idealism, lofty ideals and the belief that maybe we could all love one another, a nostalgia-trip with guitar rock as its soundtrack. Greta Van Fleet are simultaneously familiar and exotic, a warm embrace from the past and an epic discovery from the present.
All of this is, of course, ignoring the sheer class of the band and the beauty of their music. Guitar rock was the last bold step that “pure” rock ‘n’ roll took before technology became the new fascination. Perhaps there’s something hidden in the genetic code of rock ‘n’ roll fans that knows it wasn’t done with us yet.
Whether you love them or hate them, no one can deny that Greta Van Fleet is the answer to that tired old gripe, “They don’t make ’em like they used to,” and maybe they’re the trigger rock ‘n’ roll needs to take its place at the top of the musical hierarchy.